منابع مشابه
An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research*
State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the expl...
متن کاملMarket segmentation and information diffusion in China’s stock markets
This study analyses the information diffusion between Chinese A shares (restricted to domestic investors) and B shares (restricted to foreign investors). The results show that there is an important long-run information diffusion between A and B shares. In the Shanghai stock market, information flows from foreign to domestic investors. However, in the smaller and less liquid Shenzhen stock marke...
متن کاملProduct Differentiation and Market Segmentation of Information Goods
Large sunk costs of development, negligible costs of reproduction and distribution, and substantial economies of scale make information goods distinct from physical goods. Consequently, how to take advantage of the specific characteristics of information goods to maximize profit is an important managerial problem. Price discrimination and product differentiation are common ways this problem has...
متن کاملMarket Segmentation for Information Goods with Network Externality: a Note
Positive externalities characterize the consumption of a majority of information goods such as software and online content services including virtual communities. We show that network externality is critical for the market segmentation and product line structure of such information goods. A monopoly of multiple existing products offers exactly two distinct qualities. Essential for such a limite...
متن کاملNeural Network Approach for Herbal Medicine Market Segmentation
Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide production and market departments with fit strategies by identifying the profile of the market customers and recognizing their differences in the identified indices. This is...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2019
ISSN: 1556-5068
DOI: 10.2139/ssrn.3432315